With billions of people using search engines and social media to browse, research, and purchase products and services, paid search and Facebook ads can help drive more consumers and sales to your business.
But what is the difference between paid Facebook ads and Google paid ads? And how do you know which of them will generate more income for your company?
When you study for a Master’s in digital marketing, you will have a clearer vision of this debate. In this publication, we will compare the paid ads of Facebook with that of searches in google, and we will evaluate which could be the most suitable for your company.
Table of Contents
What is Facebook Ads?
The ads Facebook (Facebook ads) are payment messages that companies place on Facebook. This gives you the flexibility to write in your voice. Plus, you can reach the people who matter most to you by targeting your target audience.
The essential component of this definition is the word “paid.” Anyone can post to their Facebook page for free, but you never know who will see your post.
A paid Facebook ad lets you target a specific demographic, and you can be as straightforward or as broad as you like.
The advertising campaigns on Facebook are available in various formats. You can also specify how much you want to spend, among other things:
- The lump sum
- Your daily budget
- The cost per result
You can even determine the user actions you want to pay for. This does not mean that Facebook Ads will only charge you when your ad works the way you want, but you can choose how you are billed, for example, if the number of views or clicks charges you. You have different options depending on the goals you set for your ad.
What is Google Ads?
The ads pay Google (Google ads) are those in search results in google.com using Google ads or ads that appear on other websites across the Display Network and the AdSense program Google.
Below is an example of a Google search engine results page (SERP). Sponsored results, or advertisements, are indicated with an “Ad” tag. There are two Google paid ads sections, one above the ‘natural or organic results and one at the bottom of the results page.
Google also offers display ads, which appear on the Google Display Network. This is the main reason we think, which is better, google ads or Facebook ads? The Display Network is an extensive collection of third-party external websites partnered with Google and agreed to serve Google ads. Google ads on the Display Network can be text, image, video, or rich media, and they can be targeted differently. This includes remarketing and banner ads.
Difference Google ads Vs Facebook ads
What is better, google ads or Facebook ads? Once we know who is who, we can compare these two types of online advertisements.
So what exactly is the difference between paid search ads and paid social ads? Several factors make these ads different, including:
1. Ad formats
one of the most significant differences between Facebook Ads and Google Ads is their format and appearance. Although both paid search and paid social media are digital ads, the way they appear to users may be different.
The Google Ads often appear at the top of the search results page when users search for a keyword or phrase. This means that paid search ads are mostly text-based, as they look similar to other organic search results. However, Google has also put carousels more than anything for the sale of products.
On the other hand, Facebook Ads appear in the user’s newsfeed, and you can usually have more freedom to choose the appearance of your ad. You can choose from eye-catching images, intriguing videos, a paragraph of text, or a combination of all three.
2. Segmentation characteristics
Another key difference between Facebook Ads and Google Ads is their targeting capabilities. While both paid search and social media ads allow you to target specific consumers, the way you do this is a bit different.
Many social media platforms allow you to target consumers based on various factors, such as age, interests, and location. These targeting features will allow you to customize your paid social ads like Facebook to promote your brand to users who find your ads exciting and relevant.
With Google’s paid search ads, you can also target consumers based on their demographics and interests. However, Google Ads ads also allow you to target consumers by the keywords and phrases when searching.
You may need to do keyword research to successfully identify which words and phrases your target audience is searching for. You can then bid on these keywords to show your paid search ads at the top of the SERPs every time a user searches for those words or phrases.
All these options make it almost impossible to identify what is better google ads or Facebook ads. There is no concrete answer, and it is best to try both and review the results of your business niche.
3. User intent
The last difference between Facebook Ads and Google Ads is that each of them satisfies different user intentions. When consumers use search engines and social media, they tend to do so for various reasons.
In the case of Google Ads, users often search for answers or solutions to a specific query or research a specific topic to obtain more information. This means that your paid search ads can directly help consumers find the information and answers they are looking for, satisfying their search intent.
On the other hand, in Facebook Ads, most users scroll through their news feed to see news and updates from other users, brands, celebrities, and more. They may not be actively looking for a solution or answer to a query.
As a result, Google Ads helps users better understand your brand and your products and services without doing a lot of research on their part.
Also Read: Differences between SEO and SEM
Paid Social Media vs. Paid Search: What’s Better For Your Business?
So now that we know that the famous debate has not been very clear to you, what is better, google ads or Facebook ads? Let’s talk a little more in general.
Deciding which one is the best fit for your business can depend on several factors, such as your business goals and your marketing budget.
Payment search
You may consider paid search if you have the following goals in mind:
- You want to see results as quickly as possible
- You want to customize your advertising spend
- You want to increase your visibility online in search engines
- You want to reach members of your target audience on search engines like Google
If you want to increase your presence in the SERPs and gain more web traffic and clicks by providing solutions and answers to questions from your target audience, then paid search, in this case, Google Ads, could be suitable for your business.
Payment social networks
You can consider paid social media if you have the following goals in mind:
- You want to create more emotional and engaging ads that resonate with your target audience.
- You want your ads to contain more visual elements, such as photos and videos.
- You want to reach more consumers on social media platforms.
Suppose you want to increase your brand awareness on social media platforms and create more targeted and relevant ads for social media users. In that case, Facebook Ads could be the best option for your business.
However, if you want to maximize your revenue and sales, we recommend a combination of paid social ads and paid search ads.
By using a mix of both, you will be able to reach more of your target audience on both search engines and social media platforms. And as a result, you can create more personalized marketing messages that help increase your online visibility and drive conversions and web traffic for your business.
If you want to maximize your income, it is essential to use Facebook Ads and Google Ads.
