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Tips for Google does not change your titles

google title update

At the end of August, Google launched an update of its algorithm designed to replace the titles of the URLs that shows in their results to be more accessible and legible, “said Daniel Sullivan from Google.

In general, our update is designed to produce titles of more legible and accessible pages. In some cases, we can add sites names where it is considered useful. In other cases, when we find an extremely long title, we can select the most relevant part instead of starting at the beginning and truncating the most useful parts.

Daniel Sullivan, Google

It seems that this update affects less than 20% of the titles of the pages and affirm that it does not affect the organic positioning of the URLs with changed titles.

Recently, Google has launched in Search Central a series of recommendations to write titles and the most common errors in what they call now “title links.

Google title links

Title link in List of Results

Practices recommended by Google to write Title links

As we said above, the titles of the search results in which it is clicked to go to the page, previously known as a meta title or page title, now they are known as title links.

Google uses several different sources to automatically determine the title link, but you can indicate your preferences by following our guidelines for writing <title> descriptive elements.

Google Search Central.

The generation of Google title links on the Google Search Results page is fully automated and takes into account both the content of a page and the references that appear on the Web. The objective of the title link is to represent and better describe each result.

Google uses the following sources to automatically determine the title links:

  • Content in <title> Elements
  • Main visual title or holder shown on a page
  • Header elements, such as <H1> Elements
  • Another content that is great and prominent through the use of style treatments.
  • Another text contained on the page
  • Anchor text on the page
  • Text within links pointing to the page

These are Google’s best practices to write now the titles of each URL:

  • Make sure that each page of your site has its own title specified in the <title> item.
  • Create unique titles for each page and avoid the repetitive text.
  • Write concise titles and avoid unnecessarily long texts.
  • Use descriptive titles and avoid generic words such as “start” for the home page.
  • Do not repeat the text in the titles by adding more keywords.
  • Mark your titles when it is appropriate by adding the name of your site at the beginning of them.
  • Be careful with not allowing search engines to track their pages.

Most common mistakes when drafting titles

If these are the best practices to write your titles, now we show you how to avoid common problems that can lead to Google to replace your original title.

  • Incomplete title
  • Obsolete elements. Eye if you use titles with year (3 SEO factors to be taken into account in 2021)
  • Inaccurate elements Eye with dynamic content
  • Repeated title in different pages

These are some of the errors and recommendations that Google offers us to draft the titles of the different pages of our website. According to said, Daniel Sullivan and John Mueller in different interventions, encouragement is to improve user experience, it affects only 20% of titles and does not cause losses of organic positions.

We hope this information will be useful to write your new titles.

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