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What Is SEO And Its Value In Digital Marketing

seo and its importantance in digital marketing

Do you know what SEO is and the value it has?

SEO is a set of techniques that allow the optimization of pages and digital content in order to increase your position in search engines. If you have wondered about SEO and what its name means, it comes from the acronym of the meaning of this term in English: Search Engine Optimization . With its help, digital contents can be optimized and achieve, thanks to them, an increase in positioning .

For companies, SEO is an organic growth that allows them to improve their website traffic . Being taken into account by search engines and having a growth in user traffic has a positive influence on user conversion goals. The more users are creating traffic to a website, the more it will be recognized and will be present in the first search rankings .

Reaching this level of positioning includes a whole series of SEO techniques, tools and strategies that are studied and implemented by professionals. An SEO consultant will constantly be working to achieve the objectives of positioning and increasing the traffic of a website . This in order to turn these achievements into performance and investment benefits for a company.

The SEO is part of the techniques and strategies of the world of digital marketing . It works in conjunction with other marketing techniques to achieve business objectives for growth and return on investment. And this is an investment technique that, applied correctly, generates great benefits for any type of business.


The SEO positioning : what it is and the importance of knowledge is vital for those that have to do with the business world and the marketing and advertising .

The SEO definition that we can give to this kind of digital positioning is the application of strategies to create a positive traffic flow in search engines. By researching and implementing keywords you can influence the level of traffic on a website . And web traffic is more important than many may believe.

An example of this is the searches that a user performs when he wants to find a service or something else. Google will give you millions of results, but the truth is that most people only navigate to the first page. There are statistics that prove that a large percentage of users only glance at the first page. The rest of the results are usually ignored and those that are outside the first page have less opportunity to be visualized.

For companies, standing out is what ensures the acquisition of customers that can be converted. If a business knows how to take advantage of SEO and uses tools that help it improve its position, it will have performance benefits that will be sustained in the long term:

  • Increase in conversions thanks to organic traffic .
  • A higher return on investment since it is an organic positioning technique and not a paid campaign like Google Ad .
  • Maintain the long-term position as it is not a paid campaign that lasts a certain time, but is a constant job with more benefits.
  • Increase in user confidence when finding content that is taken into account in the first positions.

SEO strategies in digital marketing

The application of SEO strategies requires constant work. It’s not about implementing SEO and keyword strategies just once.

Search engines are always being constantly updated. And that is why SEO is a technique that is constantly evolving. Those that are the best positioned keywords today may be replaced by others tomorrow. And the algorithm of the Google engines is always undergoing changes in terms of what type of content it takes as main. The attraction of user traffic in an organic way is a constant task that is not reduced to a single time. Ideally, you should do extensive research on search engine trends. And so effective positioning strategies can be created with the results obtained .

It can also be implemented in joint strategies with other elements of digital marketing such as SEM . Unlike SEO , SEM has to do with paid positioning . It can be implemented in Google Ad and in Ads campaigns on various social networks such as Facebook , Twitter and Instagram .

There are some people who believe that these techniques for increasing user traffic are so different that they cannot be complemented. The truth is that even if both are different, you can work together and thus increase the performance of the results.

An SEM campaign can be applied in certain circumstances and after that, continue with the implementation of organic traffic . Because it must be taken into account that paid campaigns give immediate results but if you do not continue working on attracting traffic, all results may be lost. So although SEO requires continuous work on it, the benefits obtained are more stable and can be maintained in the long term.

Trust an SEO expert

If you have a company, an SEO expert can help you position yourself and increase your performance. Because at digital marketing agency they have SEO positioning professionals who create effective organic growth strategies.

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