In today’s post we are going to talk about ” Push Notifications “, how they work, and why they are important if you are looking for the user to be connected to the latest content on your site.
We talk about push notifications and why they are so important to keep the user connected to the news of your website, blog or digital medium.
More complex than a text message , push notification represents a modern form of communication . It is an important technology when it comes to communicating messages .
The Push technology is a form of communication in which a server application sends a message to a client-consumer .
Table of Contents
WHAT ARE PUSH NOTIFICATIONS?
The push notifications are instant messages that you receive on your device. Messages WhatsApp , are push messages . So are those of SMS of advertising , the notifications that you receive in your web browser or notification of a new email .
But to really know what this term means, we must first understand the difference between push and pull.
In pull technology, it is the client that initiates communication, while with Push notifications, it is the server that initiates communication without the user doing anything.
If we have to give an example, we would say that in the case of Twitter or Gmail , to refresh or update, we have to pull or push down (pull); While in WhatsApp , it is the application itself that informs us that someone’s message has reached us. It is therefore not necessary for the user to perform an action.
Therefore, messages of WhatsApp are push messages , as are the notifications that you receive in your web browser or notifications warning of a new message by email .
HOW DO THESE NOTIFICATIONS WORK?
We are going to study how these types of notifications work , since they leave a user’s terminal to reach another user.
1. The message leaves the terminal of user 1 to go to the WhatsApp server . That is your initial destination. The message carries the identification of the sender and the receiver , so that the server can classify it.
2. The server receives the message and parses it. See where it comes from and to whom it is directed. If the recipient is available, the shipping process begins even though it has not yet left for its destination. This is when the first “check” is displayed.
It is important that we distinguish Push from Pull technology . The difference between the two resides in who initiates the communication . In Pull technology, it is the customer who initiates it . That is, when we manually configure the frequency with which we want the server to notify us when there is new content.
3. The server sends the message to the receiver and notifies him that it is available to read. It is when you see the double “check” , but in gray. This means that the message has reached its destination and that it has been notified.
4. When we are notified of the message , we then consult WhatsApp and read it. This is when we see the double “check” in blue.
This is what push notifications consist of , notifying the user of something without him participating. That is why they are so important because thanks to them, we can communicate news without having to wait to update the inbox or have to access the application, the web or the online newspaper
HOW TO TAKE ADVANTAGE OF “PUSH NOTIFICATIONS”
Now that we know what these notifications look like , we should not confuse them with text messages .
Both are similar since they reach a mobile device but it is important to clarify the difference.
Most Marketing specialists refuse to use this type of technique and it is a mistake because push notifications are not intensive messages since the user himself decides if and how he wants to receive them.
Push notifications reach a greater number of users since we spend a lot of time connected to our mobile and even if the application is closed , it will continue to receive the information we want to send.
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Through push notifications , we can segment and personalize the information we send. The users who accept receive produce a bounce rate of the lowest message and the conversion rate increases considerably.
Personalization allows these notifications to not be rejected since only messages that are of interest to us are communicated. This type of messaging is unlimited and totally free .
As we said before, we do not need to be constantly looking at the app, or using it at that moment for the messages to arrive and that is why we save on resources and mobile battery
The push notifications can be a communication channel very effective for your business
If you have a digital medium , push notifications can be a good strategy to stay in touch with your audience.
A good strategy to implement these notifications is to personalize them as much as possible: send them at the time of day in which a higher open rate is generated , on the day of the week it is the one that generates the best engagement with the reader of your medium , and only the content that interests each reader.
It is also proven that push notifications with emojis work better and have an open rate of almost double, if we compare them with those that do not have them.
There are situations that we could identify as suitable for sending push notifications :
- Keep users updated on new content
- Convert your application users into clients
- Send a reminder
- Increase subscribers to your digital newspaper
- Improve the experience and retain your customers
CONCLUSION ABOUT PUSH NOTIFICATIONS
As we have seen, push notifications can be a powerful weapon to strengthen the relationship with users , but we must do it well and try many keys until we find the one that works best.
Tell us what is your opinion, did you know about push notifications? we are waiting for you in the comments!
